Jiangsu taizhou will drug advertising regulation in medical devices this year

◇Added : 2013-05-30 13:35:51　　◇hits : 2

Perlong medical equipment is understood, taizhou in jiangsu province recently strengthened drug advertising regulation of medical devices, taizhou food and drug administration shall adopt measures to strengthen supervision on illegal YaoXie advertising. In order to guarantee the security of public medication and use machinery to ensure healthy development of medical apparatus and instruments market medicines, the city's food and drug administration will work on YaoXie advertising regulation into the focus of the work this year. City for YaoXie advertising monitoring report is the focus of the crowd centralized, public figures speak of, the health care food publicity committee has a therapeutic effect, will not drugs propaganda for drugs, to exaggerate the drug efficacy, serious deceive and mislead the consumers of the types of drugs and medical devices. The measures taken are as follows.

First, in accordance with the law of illegal advertisement obtain evidence, will monitor the illegal YaoXie advertising in a timely manner to the ministry of commerce and industry, and published online in time, and increase the propaganda to remind consumers of illegal advertisement involved in the product carefully to buy.

Second, advertisers or run a business in serious illegal interview, according to circumstances to take different penalties, as requested by consumer warning, ShengJu related products throughout the province suspended punishment measures such as sales.

Third, the establishment of illegal drug ads shall practise a system of blacklist, and illegal will be written to the enterprise credit archives.

Fourth, every advertising of drugs and medical devices will be listed as essential to the variety of sampling, improved sample, in accordance with the law of substandard medicines is investigated, this regulation has targeted.

Fifthly, trying to enhance screening people for illegal YaoXie advertising capabilities, to promote relevant policies and regulations, to use medicinal machinery safety knowledge popularization, to standardize YaoXie advertising form a good social atmosphere.

Around since the first quarter this year, for ads YaoXie strengthened supervision dynamics, around the constant exposure of illegal drugs and medical apparatus advertisements, state food and drug administration in some time ago also exposes several serious violations, illegal YaoXie ads. Place have also taken measures to strengthen the supervision of illegal YaoXie AD, after a period of consolidation, YaoXie advertising market obtained the obvious around the specification.